Copying is easy. Growing is hard. Sawsan Abublan knows the difference.
Sawsan was a pharmacist for close to 20 years. Then she and her husband co-founded Shawarma Press, the first shawarma franchise in the United States. They built it to be copied from day one, with a playbook, a central kitchen and a plan to grow. Today they have 10 locations.
She tells Nic Espanet how they stayed ahead of the copycats, why conferences changed her business, and the one lesson COVID taught her: never stop marketing.
Key takeaways:
Build your business to be copied from the start.
Copying is easy. Growing is hard.
A central kitchen takes skilled labor out of the stores.
Go to conferences with the intent to learn.
Never stop marketing, even in hard times.
About Sawsan: Sawsan Abublan is the co-founder and CEO of Shawarma Press, the first shawarma franchise in the United States, with locations in Texas, Georgia and Kansas. Learn more at ShawarmaPress.com and ShawarmaPressFranchise.com.
Be a guest on the show: https://FlexForwardPodcast.com/guest
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